Search Engine Optimisation (SEO) involves a comprehensive set of strategies and techniques aimed at improving the visibility and ranking of a website in search engine results pages (SERPs). The process typically involves several key stages:
Website and Market Analysis:
This initial phase involves understanding the client’s business, target audience, and competitors. It includes analysing the current state of the client’s website in terms of content, structure, and previous SEO efforts.
Keyword Research:
Identifying the right keywords is crucial. This involves researching and selecting terms and phrases that potential customers are likely to use when searching for products or services offered by the client. The aim is to target keywords that are relevant, have high search volumes, and are attainable in terms of competition.
On-Page Optimisation:
This step involves optimising various elements on the website itself. It includes refining the content, ensuring it’s high-quality, relevant, and includes the targeted keywords. Other tasks include optimising meta tags (like title tags and meta descriptions), headings, and images (through alt tags). URL structure, internal linking, and ensuring the website is mobile-friendly also fall under this category.
Technical SEO:
This involves improving technical aspects of the website to enhance its indexing and crawling by search engines. It includes optimising website speed, ensuring a responsive design, fixing broken links, creating an XML sitemap, and implementing structured data (Schema Markup) for better understanding by search engines.
Content Creation and Optimisation:
Creating new, valuable, and keyword-rich content is essential. This might involve blogging, creating infographics, videos, and other forms of content that can attract and engage users, and encourage backlinks.
Off-Page Optimisation:
This primarily involves link-building strategies to acquire high-quality backlinks from other reputable websites. It could also include social media marketing and local SEO strategies, especially for businesses targeting local markets.
Analytics and Reporting:
Monitoring the performance of the SEO strategies is crucial. This involves using tools like Google Analytics to track traffic, rankings, backlink quality, and other key metrics. Regular reports are provided to the client to show progress and ROI.
Continuous Optimisation and Updates:
SEO is not a one-time task. Continuous monitoring and updating of SEO strategies are necessary to adapt to search engine algorithm changes, competitor movements, and evolving market trends.
Our SEO service aims to not only increase a website’s ranking in search engine results but also to enhance the overall user experience and credibility of the site, which in turn can lead to higher conversion rates and increased brand awareness.