WLGA Digital operates with a clear mission: to assist and support local governments in Wales in delivering superior digital services for both residents and visitors. Their approach encompasses three key pillars: support, innovation, and inclusivity. At its core, WLGA Digital functions as a support system for local authorities, helping them navigate and overcome challenges in the design and implementation of digital services. This is achieved through fostering collaboration among local authorities, providing necessary resources, and organising training and events. These initiatives aim to enhance digital competencies throughout Wales. Innovation is another critical aspect of their mission. WLGA Digital champions outcome-driven innovation, focusing on human-centred services. They leverage the expertise and enthusiasm within their team and partner network to develop innovative solutions. These solutions are designed to meet the specific needs of Welsh residents, ensuring that the services are not only efficient but also responsive to the populace. The final pillar of WLGA Digital's mission is inclusivity. The organisation is committed to ensuring that digital services in Wales are accessible to everyone, regardless of their background or abilities. This commitment is reflected in their guiding principle: to create services that are universally accessible and beneficial. WLGA Digital emphasises the importance of designing services that cater to the needs of all people, at all times, thereby fostering a more inclusive digital environment in Wales. This approach underscores their dedication to making the internet and digital services a more accessible and friendly space for all residents and visitors in Wales.